The concept behind the new GME Logo

In recent years, GME Recycling has experienced significant technical and commercial growth.
Our global expansion, advanced engineering capabilities, and commitment to sustainability called for a renewed identity — one that could visually represent our evolution and reflect the innovation driving our company today.

The previous logo, while historically meaningful, no longer mirrored GME’s position as a global leader in recycling technologies.
We needed a visual identity that would speak the same language as our systems: precision, engineering, and sustainability.

The new GME logo is built around three core pillars:

• TECH → representing innovation, automation, and our focus on high-performance industrial systems.
• GREEN → symbolizing our ongoing commitment to environmental sustainability and the circular economy.
• ENGINEERING RECYCLING → the essence of GME: designing and building complete recycling plants with precision and reliability.

Together, these values shape a strong and dynamic identity — a symbol of technological excellence and environmental responsibility.

The new visual identity embraces a clean and technical design, combining strength, clarity, and modernity.

• Font: Stara — geometric, solid, and highly legible, it reflects precision engineering and industrial design.
• Red (#B32F48): energy, passion, and innovation — the human side of technology.
• Gray (#495A5B): stability, reliability, and the metallic nature of our materials.
• White (#FFFFFF): transparency, integrity, and the sustainable purity of the recycling process.

These tones balance industrial power and environmental consciousness, defining GME’s new visual identity.

The redesigned symbol simplifies the original structure while enhancing its technical geometry.
Its clean lines and solid forms suggest movement, transformation, and continuity — the same principles that guide recycling itself.

The icon’s open angles and balanced symmetry evoke mechanical precision, while the circular motion symbolizes the closed-loop sustainability that defines GME’s mission.

Every detail of the new logo has been engineered to communicate progress, trust, and technological leadership.

The restyling of the GME logo is more than a design update — it’s a statement of intent.
It marks the beginning of a new chapter: one where technology meets sustainability, and where GME continues to engineer the future of recycling on a global scale.

Same mission. New vision. One identity.